JJJJound x ASICS GEL-Quantum 360 Collaboration Set For Release On June 26th
June 19, 2023
Hot on the heels of the highly successful and entirely sold-out GEL-Kayano 14 releases, the collaborative juggernaut of JJJJoundASICSGEL-Quantum 360—on June 26th.
The JJJJound x ASICS GEL-Quantum 360 in minimalist olive grey. (Image: JJJJound)
Montreal-based design studio JJJJound first offered a sneak peek of the silhouette back in May, building considerable anticipation within the sneaker community. This initial teaser has now been followed by a comprehensive official unveiling, giving fans a full look at the refined product they can expect.
A Study in Minimalist Refinement
True to JJJJound's renowned design philosophy, the collaboration strips the complex technical runner down to its essential elements. The shoe arrives in a muted, tonal "Olive Grey"
The sophisticated simplicity is achieved through the use of premium materials. The upper is constructed from supple suede overlays and sturdy mesh paneling, all dyed in the same harmonious hue. This monochromatic approach allows the shoe's intricate silhouette and the prominent GEL cushioning system to take center stage, transforming the technical features into a pure aesthetic statement. Detail shot highlighting the premium suede and visible GEL technology. (Image: JJJJound) Branding is characteristically discreet. Co-branding is tastefully executed on the co-branded hang tag and the insoles, while JJJJound's minimalist logotype is debossed on the heel tab—a subtle hallmark for those in the know. The JJJJound x ASICS GEL-Quantum 360 "Olive Grey"June 26th, 2023. The launch will be conducted through JJJJound's official online store and select ASICS and premium retailer partners worldwide. Given the partners' track record, another swift sell-out is highly anticipated. Stay tuned to the respective brand's social media channels for the final launch details and prepare for what is likely to be one of the most sought-after collaborative releases of the summer.
Signature JJJJound Branding
Release Information
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